S.E.R.V.I.C.E.
How can we gain new members, and encourage existing members
to stay? The Legion has developed the
following Key Principles of Hospitality – S.E.R.V.I.C.E. – to create a more
welcoming and hospitable Legion environment.
Legion Branches are the cornerstone of communities across Canada, and provide one of the largest volunteer bases in the country. With more than 1400 Branches from coast to coast to coast, our members provide local services and supports to build a stronger Canada. Whether helping local Veterans, supporting seniors, providing youth sports programs, raising funds, volunteering to help those in need, or simply offering a place to gather for fun and celebration, Legionnaires provide essential services in their communities.
We need to remember and recognize these core values cannot be achieved without active participation from thousands of Legion volunteers who subscribe to these founding principles.
S is for SMILE. Each person (member or visitor)
who enters your local branch should be greeted with a smile. Ensure the local
branch key personnel are aware of the importance of greeting all with a smile.
A smile provides a degree of comfort for anyone entering your branch. Always
attempt to reach out to the guest before they reach out to you.
E is for ENQUIRE. Attempt to take time to
enquire about all present in your branch. Get their name. How have you been?
What are your plans for this weekend? Engaging your membership base
automatically creates a more welcoming environment by creating a personal
connection.
R is for REMEMBER. Not only is this one of our core Legion
values but it also is important to remember your members and follow up on any
previous conversations you have had. Did your plans for the weekend work out?
Did you speak with your wife about attending our Friday night dinner? Remember
important dates. Reach out on special birthdays or anniversaries to show
recognition of these accomplishments. Again, a key component of creating a
personal connection.
V is for VERY NICE TO SEE YOU. This statement
goes hand in hand with a smile to create a more welcoming environment. When
followed up with remembering a previous encounter it further demonstrates a
welcoming environment. Treat everyone with the same level of engagement and
courtesy.
I is for INTRODUCE. Make an effort to introduce
your members to other people in your branch. The more people one has met the
more comfortable they will be on returning, as they will feel part of a larger
organization.
C is for CONNECT. Aside from the initial conversations it is important
that your branch stays connected to your members when they are not at your
establishment. This can be accomplished by having a branch website promoting
upcoming events and a regular email newsletter, which are highly cost efficient
and proactively keep your members updated on upcoming events.
E is for ENTICE TO JOIN. The chances of attracting new members to join
are greatly enhanced once all of the above have been accomplished. If you have
created a welcoming environment, your chances will be much higher of signing up
new members and retaining current members. Do not be afraid to ask members to join,
as it is through our members that we are able to achieve our core values as an
organization.